The key to running a successful business is knowing your product and knowing your market. Most dog breeders will have the first covered – generally you will become a dog breeder because you love the breed and want to improve it. But what steps can you take to give your business the best chance to succeed.
If you need to borrow money, your bank will make you submit a business plan but even if you are self financing, it is always worthwhile setting down on paper what it is you want to achieve, how you are going to achieve it and how much it is going to cost in as much detail as you can. Your local council will often have a small business adviser who can offer help and advice for free. Your bank may also be able to give advice.
You will need to look at your premises and determine whether they are suitable or if you will have to make adjustments. You will need insurance for your premises and the dogs as well as coverage for customers visiting to view puppies. You will need to keep accurate accounts and most small business employ the services of an accountant to make their tax return. It’s an expense but one that may pay for itself in terms of the money saving advice your accountant can give you. You should make a marketing plan. You can look at how other breeders sell their services but also use marketing techniques that different businesses use successfully.